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Complete Guide to Rakuten Japan

May 10, 2022

Rakuten is Japan’s largest and most comprehensive online shopping platform, with more than 50,000 local Japanese stores, with a total of more than 10 million product listings. In addition to general shopping, there are free markets, auctions, and more that let users enjoy the fun of online shopping. 

Although Rakuten Market itself is a shopping platform for Japanese consumers and only provides a Japanese interface, overseas users can use Google Translate Tool to translate pages, and use the forwarding service to transfer goods from Japanese warehouses straight to their home in the Philippines.

In addition to regular discounts for a limited time, there are actually many member-limited discount coupons that you can get as well in Rakuten. As long as you meet the specified minimum spend, you can get super cost-effective discounts! Check out the ultimate guide we made below for complete beginners, facing Rakuten head on.


Familiarize Yourself with Rakuten Site

Google Translate!

Once you’re on the Rakuten Japan site, use Google Translate Chrome Extension to convert the website pages into English to browse through the browser.

Rakuten Top Products

If you don’t have a clear shopping goal, you can first take a look at the “Popular Product Ranking”, which shows the most popular products in Japan, and is divided into different categories, you can view the ranking according to your own preferences.

Wow, Categories!

There are product categories on the left side of the web page, and you can choose the special area you want to visit according to your personal needs. Rakuten categorizes products into 16 categories, and each category will be subdivided to ensure that you can accurately find your favorite.

Review Each Product!

Taking the women’s T-shirt category as an example, the page can see the ranking of popular styles, as well as products with a rating higher than 4.0. With reference to these high sales and evaluation products, you don’t have to worry about buying fake or low quality products~

Filter & Sorting!

In the left column, you can see more precise filtering tools, such as size, brand, color, etc., and you can also click to view Japanese free shipping items!

Shopping Tip: Choose the sorting method of the products in the upper right corner, according to the price and rating of the products.

Search Engine is Key!

If you want to find products of a specified brand/model, you can use the search engine at the top of the page, enter the brand name/product name/model, and then click the red magnifying glass

Tips: It is recommended that you use Google to search for the Japanese name of the brand/product and then go to Rakuten to search so that you can find more results.


How to Get and Use Rakuten Coupons

Method 1:

After logging in as a Rakuten member, swipe to “あなたにおすすめのクーポン” in the middle of the page, and you will see the coupons offered by the recently viewed Rakuten stores. Click the right arrow to see more coupons recommended by the website. All coupons have an expiration date. If you have a favorite product, don’t hesitate to buy it~

Method 2:

After logging in as a Rakuten member, select the desired product category, and you can find coupons below the top charts.

Click to enter the relevant product page, the yellow “クーポン Get” button on the right is a coupon, click on the red button to receive the coupon, remember to pay attention to the valid date and time of the coupon.

Method 3:

After logging in as a Rakuten member, click “myクーポン” in the upper right corner.

Then click “クーポントップ” to enter the coupon homepage to search for more coupons.

After entering the page, scroll down and click “Rakuten Market”

The page displays the coupons of selected stores, click “クーポンGET” to enter the redemption page.

After entering the claim page, remember to pay attention to the validity period and conditions of use of the coupon, and then click to receive the coupon, and the system will automatically save it for you.

How to Use Coupons

After entering the payment page, the “クーポン Utilization” section will display how many coupons you have applied, then click “Change”.

Check the coupon you want to use, then click “Update”, the system will automatically update the discounted price after the coupon, and then pay.

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