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Trendy in Japan: 5 Must-Buy Brands from Rakuten Japan! Bearbrick, G-Shock & More

November 3, 2022

Rakuten JP is arguably the best place to start if you’re interested in shopping for Japanese products! It’s the #1 online one-stop shopping mall loved and trusted by the Japanese~ You can find basically everything in any product category including fashion apparel and accessories, cosmetics, skincare, home, and lifestyle products! To get you started, check out these 5 popular brands you might like from Rakuten!

Popular Brands on Rakuten Japan You Might Like


Bearbrick (or Be@rbrick) is a collectible toy designed and produced by the Japanese MediCom Toy company, which you can buy directly from the Project 1/6 Store on Rakuten now! Bearbrick is a cartoon-style representation of a bear and it is a variation of MediCom’s Kubrick design. Apart from this popular Bearbrick, you can also buy other action figures and collectibles from this store!

Bestsellers: BE@RBRICK CRYSTAL DECORATE Jack Skellington 400%, Karimoku Longitudinal Chess 1000%


If you love Japanese makeup brands, you may have heard about &be already! This is a popular Japanese cosmetics brand established by makeup artist, Yusuke Kawakita. He’s well-known for being the makeup artist for various Japanese celebrities and actresses for magazine shoots and he gained tremendous recognition and support from actresses and models. &be Cosmetics offers safe, easy-to-use, and high-quality makeup products. It also has skincare and haircare products for all the beauty lovers out there! 

Bestsellers : &be UV Milk, UV Primer, Cushion Foundation, Luminizing Powder


Majestic Legon is a Japanese womenswear brand that offers a wide range of trendy, casual good-quality fashion items at affordable prices. From tops, jackets, and coats, dresses to bags and accessories – you will definitely find something you like from this brand as these can be worn on any occasion!

Bestsellers : Fur Lined ankle boots, midi skirts, silver and gold rings

The Clock House

Ranked as Rakuten’s Shop of the Year 2021, The Clock House is a store that sells all kinds of watches – from new watches from well-known brands to rare watches, you can find brands like Casio, Seiko, G-SHOCK, Fossil, and more! This store is also favored and well-liked by our users as you’re able to look for unique watches which aren’t available to buy in malls, plus with great prices!

Bestsellers: Casio, Seiko, G-SHOCK, TIMEX

Reclo Japan

RECLO is a professional seller of pre-owned and second-hand luxury goods based in Japan that offers great deals on popular brands such as Louis Vuitton, Hermès, Gucci, Fendi, YSL, and More! If you want to save money and own a luxury handbag, you should check out a few of these second-hand faves in almost new and great condition!

Bestsellers:Second-hand/pre-owned Louis Vuitton, Gucci, Chanel