2023 is around the corner. It’s time to shop for Fukubukuro, also known as Japanese New Year lucky bags! Did you know some of the Lucky bags from major Japanese retailers are already available for pre-order? Products in these lucky bags are worth 3 times or more than their original retail price. It’s no wonder that many people are rushing to buy those lucky bags every year… Lucky bags only comes once a year, so don’t miss out on this amazing opportunity!
We have listed some of the popular lucky bags that we found and will continue to update the list. Keep coming back to check the latest update!
Contents:
► What is Fukubukuro?
► Important Notes & Tips
► Recommended Must-buys
► Step-by-Step Shopping Tutorial
Fukubukuro/Lucky Bag
What is “Fukubukuro”:
Fukubukuro, also known as Lucky Bag or Happy Bag, is sold as sealed bags for a set price at different shops in Japan around the New Year. You can get Lucky Bags of different categories including men’s, women’s, and children’s clothing, food and snacks, stationery, electrical appliances, and more!
- Each bag comes with a variety of products that are often more expensive if you were to buy them separately
- Lucky bags are popular as you’ll experience the excitement when you open that mystery bag of goodies
- Buying value-for-money goods makes people feel happy and believed to bring good luck
Important notes before buying a lucky bag:
- The content of the lucky bag will not be disclosed in advance (however some stores may disclose part of the items or let customers choose from product categories)
- You cannot choose the style and color as it’s selected and shipped randomly – most of the time you’re only allowed to choose the size (clothing can come in free size)
- Lucky bags are usually sold in limited quantities on a first come first served basis, while stocks last
- Order cannot be canceled after confirmed
- Lucky bags cannot be returned or exchanged even if the products don’t fit
💡 Buying a lucky bag is a matter of luck – choose carefully before placing an order to avoid getting items you don’t like!
💡 If you’re not sure where to start and what to buy, check out our recommendations below!
When is it available for purchase:
Online lucky bags are mostly pre-ordered. Usually, December is when lucky bags are available for pre-order, while some brands may start as early as the end of October. After your order is confirmed, it will be shipped around the end of the year or early to mid-January. If you’re looking for a branded lucky bag, make sure you check the pre-order time to avoid disappointment!
Recommended Must-Buys
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No.1：Amazon Japan
Amazon Japan is the most popular Japanese website among Buyandship members. You can pre-order lucky bags from different well-known brands including Kate Spade, Lily Brown, SNIDEL etc.
Product photos aren’t available for most lucky bags; it’s recommended to check the unboxing sharing from previous years. Amazon Japan offers Chinese and English language options for easy browsing.
💡Tips: Before shopping, please click “Deliver to” on the top left corner and enter zip code of Buyandship’s Japan warehouse.
No.2：Rakuten Japan
Rakuten is another Japanese website that is favored by Buyandship members. It sells a wide variety of lucky bags, from clothes, shoes, and skincare to pet supplies. Some stores may disclose the contents of the lucky bags!
No.3：Magaseek
Magaseek is another choice for buying a lucky bag, with choices from as many as 320 brands! There are all kinds of lucky bags, you’ll definitely find the lucky bag you want!
No.4：MITSUKOSHI ISETAN
Mitsukoshi Isetan, a leading department store in Japan, also launched various 2023 New Year lucky bags from popular brands. You can get lucky bags of fashion, household, food, kimono art, and more!
The website also has Chinese and English language options for easy browsing.
► GRL
- Stylish designs and affordable prices (1000-3000 Yen), popular among Japanese girls and models
- 2 lucky bags for sale this year
- The first lucky bag is priced at JPY7,999 and contains 12 products: 2 coats, 4 sweaters, and 6 other popular products
- The second lucky bag is priced at JPY1,999 and contains 5 popular products, which may include dresses, tops, bottoms, accessories, coats, and shoes
- Pre-orders are open now, shipping starts in late December 2022
- Designs are towards retro and vintage styles
- The lucky bag is priced at JPY11,000 and contains 4 pieces of clothing
- Pre-orders are open now, shipping starts on 2nd January 2023
- A Japanese brand known for its cute, girly styles
- 2 lucky bags:
Casual Girly Bag: 5 clothing items (plush coat, short hooded sweater, fishtail dress, knitted coat, mini messenger bag), priced at ¥15,400;
Sweet Lady Bag: 5 clothing items (long coat, fishtail camisole dress, knitted top, lined top, and messenger bag), priced at ¥15,400. - Pre-orders are open now, shipping starts in early January 2023.
- The lucky bag is priced at JPY55,000 and contains 7 items
- Pre-orders are open now, shipping starts on 1st January 2023
- One of the representative brands in Ura-Harajuku, a must-buy for hipsters
- The price is JPY44,000 with 5 products including a jacket
- Pre-orders are open now, shipping starts on 1st January 2023
- A cheaper denim line from the Moussy brand
- The lucky bag is priced at JPY11,000 and contains 8 items, including 1 outerwear, 1 outerwear, 4 tops, and 2 bottoms
- Pre-orders are open now, shipping starts on 1st January 2023
- A casual style brand loved by Japanese celebrities; stylish and perfect for both casual outings and work
- The lucky bag is priced at JPY11,000 and contains 4 items, including 1 coat, 1 shirt, 1 sweater, and 1 long-sleeve top
- Pre-orders are open now, shipping starts on 1st January 2023
► X-girl
- The popular streetwear that also offers kidswear lucky bags! Simple yet stylish designs for your little one!
- The price is JPY11,000 and contains 5 products, including 1 down jacket, 1 pullover sweater, 1 long-sleeve top, 1 pleated denim skirt, and 1 pair of trousers
- Pre-orders are open now, shipping starts in late December 2022
► Zooland
- Popular kidswear brand which offers different lucky bags for boys and girls
- The prices are between JPY3300 to JPY6600
- Pre-orders are open now, shipping starts in late December 2022
- Japan’s kidswear brand is known for its lively, cute designs
- The lucky bag is priced at JPY6,930 with 3 dinosaur and insect-themed tops and coats
- Pre-orders are open now, shipping starts on 1st January 2023
- Renowned for its durable and colorful cookware, LE CREUSET has launched 6 kinds of lucky bags, with prices ranging from JPY11,000 to JPY55,000
- The lucky bag has a combination of different kitchen utensils such as ceramic tableware, clay pot, frying pan, kettle, and more! The size of each utensil is listed clearly
- Pre-orders are open now, shipping starts on 31st December 2022
- Disney has two lucky bags for sale this year, priced at JPY3500 and JPY10,000
- The lucky bag includes plush dolls, cups, foldable reusable bags, and other Disney merchandise. A Mickey/Minnie pink rabbit doll will also be included
- Pre-orders are open now, shipping starts approximately from 27th December 2022
- Popular lucky bag from Craftholic, known for their huggable plush cushions designed by Japanese designer, Ikuko Yamamoto
- The lucky bag is priced at JPY5,830 and it comes with 5 items including pillows, mini dolls, reusable bags, drawstring bags, and more
- Available for purchase from 1st January to 31st January, 2023
- The lucky bag is priced at JPY14,410 including 1 bottle of Royal Night Repair Essence, 2 make-up products, 1 piece each of base makeup and skincare products in travel sizes
- Sale date is from 16th November at 8:00 pm to 21st December at 3:00 pm (JST)
- Estimated delivery date is from 2nd January to 7th January 2023
► Lancôme
- 2 types of lucky bags to choose from, each with two price points:
Worth JPY7,040 and the lucky bag comes with 5 items
Worth JPY11,550 and the lucky bag comes with 5 items - Pre-orders are open now, and they will end on 20th December at 3 PM (JST)
- Estimated delivery date is from 2nd January to 7th January 2023
Step-by-Step Shopping Tutorial
Not sure how to buy lucky bags on the 2 major Japanese online shopping platforms? We’ve got you covered. Follow our step-by-step guide below to shop hassle-free!
-Rakuten Japan Tutorial-
Step 1：Go to Buyandship website to log in or register as a member.
Step 2：Fill in your first and last name and email address, and set your account password. Click “Sign Up” once the details are completed.
Step 3：Go to Rakuten Fashion to pick your favorite lucky bag, and add it to your cart.
Step 4：Go to your shopping cart, and select “茨城県” as the shipping location from the upper right corner. Check and make sure the correct items are added to the cart and proceed.
Step 5：Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below.
Step 6：Fill in the delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information about Buyandship’s Japanese warehouse.
In the name session, please enter your name and Buyandship membership number (e.g. PHXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.
Step 7：You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.
It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!
Set your password if you proceed with registration.
Step 8：Proceed onto the payment page, fill in your credit card information to settle the payment, and then click “次へ”.
Step 9：Confirm your order information, and then click “OK” (the red box shown). You’ll receive an email confirmation once the order is submitted.
Step 10：In addition, you will receive a shipping notification email in a few days. Don’t forget to declare the shipment on Buyandship to receive your package as soon as possible!
-Amazon Japan Tutorial-
Step 1：Go to Buyandship website to log in or register as a member.
Step 2：Fill in your first and last name and email address, and set your account password. Click “Sign Up” once the details are completed.
Step 3：Visit Amazon Japan, click “Deliver to” on the top left corner, and fill in the zip code of Buyandship’s Japan warehouse.
Pick your favorite lucky bag and add it to the cart.
Step 4：Sign in or create an account on Amazon Japan.
Step 5： Fill in the delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information about Buyandship’s Japanese warehouse.
Don’t forget to include your Buyandship member ID (e.g. PHXXXXXX) AND your name.
Step 6：After entering the payment page, click “Add a credit or debit card” and fill in your credit card information to pay.
Step 7：Confirm the order information, and then click “Place your order” to submit the order.
Remember to declare your shipments once you’ve received the shipping confirmation email!
