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Electronics

All the Highlights From Apple’s ‘Scary Fast’ Event Launch: M3 Chipset, New Macbook Pro, and New iMac Unveiled!

October 31, 2023
All the Highlights From Apple's 'Scary Fast' Event Launch: M3 Chipset, New Macbook Pro, and New iMac Unveiled!

Apple took a thrilling twist in the tech world on the eerie night of October 30th, 2023, just before the Halloween vibes hit their peak. The stage was set for a dark and mysterious-themed product launch event known as “Scary Fast.”

The focus of this event? The unveiling of Apple’s newest Mac products, including their next-generation chips that promise to revolutionize your computing experience. Enter the M3 chip family, consisting of three remarkable members: the M3, M3 Pro, and M3 Max. Let’s dive into the spine-tingling details of this cryptic revelation:

Table of Contents:

Powerful Line of M3 Chipset
All New 24-inch iMac with an M3 Chip
The 14″ and 16″ MacBook Pro Gets an M3 Upgrade
No Touchbar? This Entry-Level MacBook Pro is It!

Powerful Line of M3 Chipset

Powerful Line of M3 Chipset
Photo: Apple

One of the big announcements in the event, Apple introduced its impressive M3 chip family. This lineup includes the M3, M3 Pro, and M3 Max chips, which Apple proudly claims as the “first personal computer chips” made with an advanced 3-nanometer process.

These chips offer faster and more efficient performance and come with an updated GPU (Graphics Processing Unit) that supports advanced graphics technologies like ray tracing, mesh shading, and Dynamic Caching, which makes better use of your device’s memory during tasks.

Apple’s M3 chips can handle up to 128GB of unified memory, and the most powerful among them, the M3 Max chip is a real powerhouse with up to 92 billion transistors. It features a 40-core GPU for impressive graphics and a 16-core CPU for speedy processing.

These M3 chips are a game-changer in the world of personal computers, delivering top-notch performance with advanced technology. Whether you’re a tech enthusiast or just want a fast and efficient computer, the M3 chip family promises to offer a fantastic experience.

All New 24-inch iMac with an M3 Chip

All New 24-inch iMac with an M3 Chip
Photo: Apple

Apple has given a speed boost to its 24-inch iMac, making it twice as fast as the previous model with its new M3 chip. But that’s not all – this refreshed iMac now boasts a brilliant 4.5K Retina display that can show over a billion colors. It also supports the latest Wi-Fi 6E for faster internet connections and includes an improved 1080p webcam for crystal-clear video chats.

The new iMac is packed with up to 24GB of memory to handle your tasks smoothly. What’s more, it comes in a range of vibrant colors: green, yellow, orange, pink, purple, blue, and silver. For an extra pop of color, there are accessories available to match your iMac, although they still use Lightning connectors.

You can pre-order the 24-inch iMac today, and it will be available starting on November 7th. Prices start at $1,299 for the eight-core CPU version and $1,499 for the 10-core model. With its increased speed, stunning display, and colorful design, it’s a great choice for all your computing needs!

The 14″ and 16″ MacBook Pro Gets an M3 Upgrade + Exclusive Colorway

The 14" and 16" MacBook Pro Gets an M3 Upgrade + Exclusive Colorway
Photo: Apple

Apple is not just revamping the iMac; they’re also giving a power boost to the MacBook Pro. They’ve introduced two sizes: a 14-inch and a 16-inch, and they’re packed with either the M3 Pro chip or the top-tier M3 Max.

Both of these laptops come with a Mini LED screen that displays stunning visuals, a high-quality 1080p camera for sharp video calls, an impressive six-speaker sound system for a great audio experience, and an astonishing 22 hours of battery life. You can load them up with up to 128GB of RAM for smooth multitasking. Plus, they have a space black finish with a special coating to resist fingerprints, or you can choose the classic silver look.

The 14-inch MacBook Pro, powered by the M3 Pro chip, starts at $1,999, while the 16-inch version with the M3 Pro chip starts at $2,499. You can pre-order these fantastic MacBook Pro models today, and they will hit the market on November 7th. With their larger screens, extended battery life, and sleek design, they’re perfect for your work and creativity needs!

No Touchbar? This Entry-Level MacBook Pro is It!

No Touchbar? This Entry-Level MacBook Pro is It!
Photo: Apple

In addition to the high-powered MacBook Pro models, Apple is introducing a wallet-friendly 14-inch MacBook Pro. This one is equipped with the base M3 chip and starts at $1,599. It’s here to replace last year’s 13-inch MacBook Pro with the M2 chip, offering a speedy performance boost of up to 60 percent.

One thing to note, there’s no Touch Bar in this model; it’s replaced with physical keys instead. There are a couple of trade-offs with this budget-friendly model: it has a modest 8GB of RAM and is available in silver and space gray colors. The sleek black shade is reserved for the more advanced MacBook Pros.

You can pre-order this entry-level device today, and it’s set to hit the market on November 7th. It’s an excellent choice for those who want solid performance without breaking the bank!


Apple’s “Scary Fast” event unveiled an exciting lineup of products that promise to revolutionize our digital world. From the impressive M3 chips that mark a significant leap in computing power to the enhanced 24-inch iMac and a dazzling array of MacBook Pro options, it’s clear that Apple is determined to deliver top-notch performance, stunning visuals, and groundbreaking technology to its users.

With innovation at the forefront, Apple continues to set the bar high for the tech industry, proving that it’s a force to be reckoned with. For more tech updates like this, make sure to bookmark the Buyandship’s blog page!

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