Japan’s Golden Week starts on Tuesday, April 29 this year. For the Japanese, it’s the longest holiday of the year that many would celebrate by going on vacations, and it’s also the best time for shopping in Japan! If you’re hungry for deals, Golden Week sale presents a promising opportunity to snatch up savings on a variety of products from Japanese brands and online retailers!
Table of Contents:
→ I. What is Golden Week in Japan?
→ II. When Does Golden Week Starts?
→ III. Buy&Ship Exclusive Shipping Offer
→ IV. Must-Buy Items During Golden Week Japan
→ V. Top Japanese Online Store Picks
→ VI. Terms & Conditions
I. What is Golden Week in Japan?
Golden Week, or GW in short, is the week when four national holidays are taking place within the same week from the end of April to the beginning of May every year. It’s considered as a vacation time for the Japanese as it’s the longest holiday of the year in Japan!
Be expected to see huge discounts and sale events across various Japan online stores during the Golden Week including big e-commerce sites like Amazon and Rakuten JP!
II. When Does Golden Week Starts?
Golden Week will officially starts from 29 April to 6 May this year in 2025, but there’s no more waiting since many of the Japanese online stores and retailers are already offering GW Sale right now! Shop ahead of the Golden Week now and get your orders for quicker as shipping is likely to be postponed during the long holiday!
III. Buy&Ship Exclusive Shipping Offer
| Buy&Ship Discounts | Details | Promo Code | Start Date | Expiry Date | |
|---|---|---|---|---|---|
| 1. | P100 Off P620+ Shipping Order Offer | 2025JPGW100 | 2025-04-26 | 2025-06-06 | |
IV. Must-Buy Items During Golden Week Japan
Atmos
A wide selection of popular sneakers and in-house apparel now on sale. From stylish sportswear and denim jackets to must-have Air Jordan and Nike Air Max—all discounted!
JP Price：PHP7,820（JPY20,020）
Graniph Awesome Voice T shirt
Graniph discount zone offers trendy clothing at up to 80% off! This stylish yet comfortable tee is highly versatile and easy to pair with any outfit—jeans or shorts, it all looks good.
Japan Price: PHP977 (JPY2,490)
CONVERSE CANVAS ALL STAR COLORS HI
Classic canvas sneakers from Converse, with a comfortable insole and durable rubber sole. Stylish and comfy, these everyday sneakers are a must-have basic for any wardrobe. Includes a JPY500 discount coupon in-store!
Japan Price: PHP1,511 (JPY3,850)
Michael Kors CARSON NS Small Crossbody Bag
MK crossbody bags now up to 75% off! This compact and stylish piece is perfect for various occasions and goes well with formal or casual outfits. Also, Samantha Thavasa handbags start as low as 30% off!
Japan Price: PHP6,280 (JPY16,000) *Use Coupon
Disney JP
Frozen, Zootopia, and Urupocha spring merchandise restocked! Get adorable accessories, toys, and stationery featuring popular characters like ShellieMay and Duffy at up to 50% off.
Japan Price: From PHP80 (JPY205)
BLUE BOTTLE COFFEE
Blue Bottle Coffee has launched a range of Japan-exclusive online items, including beginner coffee kits, dripper sets, bottles, mugs, pour-over tools, and instant coffee gift boxes.
JP Price：From PHP728（JPY1,866）
Narumiya
Popular Japanese kidswear brands are on sale! Includes petit main, mezzo piano, X-girl, XLARGE KIDS and more. Clothing, sandals, hats, and accessories are up to 70% off.
JP Price：From PHP234（JPY600）
V. Top Japanese Online Store Picks
1. General Shopping Sites
Rakuten Fashion
Brands like Beams, Freak’s Store, and GAP with up to JPY2000 off coupons!
MAGASEEK
Select Time Sale brands like NB, PUMA, and FILA. Discounts as low as 87% off!
Pal Closet
Popular lifestyle and fashion goods including pouches, bags, and home decor from just 90% off!
OIOI Marui Dept Store
Japan’s major chain store with deals on Nike, New Balance, and local goods, starting from 40% off!
RUNWAY channel
Discounts up to 70% on brands like Jouetie, Dazzlin, EMODA, and Ungrid!
AEON JP
Japan’s biggest general merchandise store with lifestyle deals and beginner home essentials!
2. Fashion & Streetwear
GU JP
Affordable casual wear from just ¥390! Includes Movie T-shirts collection.
Aigle JP
French brand known for functional outerwear and boots, up to 70% off.
Daytona Park
Streetwear fashion hub with over 3500+ styles and exclusive member coupons. Up to 70% off!
Kiu
Japan’s popular rainwear and outdoor fashion brand. Umbrellas, raincoats, bags with up to 50% off!
WEGO
Spring sale! Graphic T-shirts and loose jeans with deep discounts.
GRL
Women’s online platform with lace tops, tulle skirts, and V-neck dresses from ¥990!
Marimekko
Popular bags, apparel and homeware styles up to 60% off!
BEAMS
BEAMS HEART and BEAMS BOY items now up to 40% off!
Majestic Legon
Over 1,000 styles up to 80% off! Feminine Japanese fashion pieces, accessories from just ¥990
R lab store
Shop girly lace pieces, retro floral prints, and spring/summer must-haves
Select Moca
Selected styles come with a buy 2 get 1 free offer, plus a ¥1,000 coupon for qualifying purchases: GW0425
Mitsukoshi Isetan
Men’s high-quality business fashion on sale: Lacoste polos, Samsonite bags, and premium leather briefcases!
Nishimatsuya
Baby care items, bath & personal care products, and practical household goods from just ¥249.
3. Home Goods
HARIO
Select coffee equipment at 30% off! Must-have Smart G hand grinders and more.
*Discount available to members only.
Le Creuset
Up to 75% off! Enamel cast iron cookware and tableware starting from ¥1,254.
Wpc.
Up to 60% off! Lightweight umbrellas, waterproof crossbody bags, and eco bags starting from ¥1,000.
Afternoon Tea LIVING
European-inspired home goods and kitchenware from 30% off.
Skater
Character-themed tableware from brands like Disney, Dragon Ball, and Pretty Cure, starting at ¥499.
DAISO JP
Huge selection of Disney and Sanrio collabs, and fun toys and games starting from ¥100!
4. Lifestyle & Gifts
Line Friends JP
Discover Japan’s online boutique for up to 50% off BT21 merchandise, including apparel and home goods.
LOFT
Lifestyle gift store with organizers, notebooks, skincare and more. Discounts up to JPY330 off!
Accommode
Explore cute fashion pieces and Disney collaborations with clearance discounts starting at 60%!
5. Beauty & Skincare
@cosme SHOPPING
Japan’s largest beauty platform! Brands like Dior, Shu Uemura, and Takami with new arrivals, plus exclusive Refa gift sets!
Cosme Kitchen
Curated clean beauty site with skincare, oils, and bath goods. Outlet sales with up to 50% off for members!
HANKYU BEAUTY ONLINE
Premium Japanese beauty site with luxury brands like Dior, CHANEL, and Shiseido.
VI. Terms & Conditions
- The promo code must be used on or before 6th June 2025.
- To redeem the discount, the correct code must be entered when you consolidate parcels. The code cannot be applied retroactively to orders.
- The promo code is only applicable to Buy&Ship users in the Philippines; each user can use the promo code without any usage limitation.
- This promo code is applicable for orders of 620 PHP or more.
- The promo code is applicable to orders made on the Buy&Ship mobile app and website.
- Only one promo code can be used per order; the promo code is limited in quantity and available on a first-come, first-served basis.
- The promo code does not apply to payment for proxy orders and express checkout orders and is non-transferable to other member accounts and cannot be exchanged for cash or Buy&Ship Credits.
- By using any of the promo code, users acknowledge and agree to abide by the terms and conditions of this promotion.
- In case of any dispute, Buy&Ship reserves the right to make the final decision. Buy&Ship also reserves the right to amend the content, terms, and conditions of this promotion without prior notice.