The New Year season is filled with gatherings and celebrations, and gift-giving is always part of the occasion. We’ve curated a selection of popular 2026 Japanese New Year gift sets, featuring well-loved brands such as Royce’, Shiseido Parlour, Godiva, Tokyo Tulip Rose, Sugar Butter Tree, and Yokumoku.
Whether you’re shopping for yourself or using Buy&Ship’s proxy shopping service to order directly from Japan, these gift sets are affordable, elegant, beautifully packaged, and delicious—perfect for festive gifting without worrying about overlapping with common choices.
Best Japanese New Year Gift Sets for 2026
1. Keishindo – New Year Shrimp Cracker Gift Set (9 packs)
A festive shrimp cracker assortment that celebrates new beginnings. This gift set includes crackers shaped with auspicious symbols such as the zodiac animal, pine-bamboo-plum motifs, Mount Fuji, and classic grilled red shrimp crackers. Each piece conveys heartfelt wishes for a prosperous year ahead.
*Best-before date: March 2026
Japan price: PHP 447 (JPY 1,188)
2. Yokumoku – Assorted Cigar Roll Cookie Gift Box
A representative Tokyo souvenir brand. This elegant gift box includes five popular sweets: buttery vanilla cigar rolls, chocolate cigar rolls with ganache flavor, rich butter cookies, and sandwich cookies filled with coffee and pistachio white chocolate.
Japan price: From PHP 752 (JPY 1,998)
3. Royce’ – New Year Assorted Chocolate Gift Set
A must-buy brand every New Year. Choose from assorted chocolate gift boxes featuring chocolate-covered nuts, potato chips, wafers, and limited-edition seasonal flavors such as apple chocolate.
Note: Royce’ charges a domestic shipping fee of JPY 1,050 per order within Japan.
Japan price: From PHP 680 (JPY 1,809)
4. Tokyo Milk Cheese Factory – Cheese Sandwich Cookies (30 pieces)
One of Tokyo’s most popular souvenir brands, using Hokkaido milk to produce rich cheese sandwich cookies. This set includes three flavors: Sea Salt Cheese, Honey Cheese, and a limited-edition Chocolate Mascarpone Cheese. Elegant packaging and bold flavors make it ideal for gifting.
*Best-before: 60 days from shipment
Japan price: PHP 1463 (JPY 3,888)
5. Bankaku Souhonpo – Shrimp Cracker Year of the Horse Gift Box (16 pieces)
The famous Yukari shrimp crackers were once offered to the Imperial Court and have won gold awards. Each cracker uses seven carefully selected shrimp, grilled twice to lock in intense aroma and flavor, while remaining high in protein and low in fat.
Best-before: 60 days from shipment
Japan price: PHP 520 (JPY 1,382)
6. Ogurasansou – Zodiac Rice Cracker Gift Set (35 packs, 14 flavors)
Inspired by traditional ema plaques, this beautifully designed box features zodiac-themed egg crackers and seasonal limited items such as matcha marshmallows. A festive, limited-edition assortment perfect for family gatherings or seasonal greetings.
*Best-before: 90 days from shipment
Japan price: PHP 1158 (JPY 3,078)
7. Kamakura Goro – Hangetsu Sandwich Crackers (10 / 30 pieces)
Lightly sweet and crispy rice crackers filled with rich creams. Available in New Year Limited chestnut flavor, autumn–winter apple flavor, and classic sesame or matcha fillings.
*Best-before: 30 days from production
Japan price: From PHP 528 (JPY 1,404)
8. Tokyo Rusk – Year of the Horse Daruma Cookie Gift Box
A popular Japanese snack featuring premium caramel almond rusks made with thinly sliced almonds layered over French bread and baked with caramel. A must-buy Tokyo souvenir.
Japan price: PHP 284 (JPY 756)
9. Sugar Butter Tree – Butter Sandwich Cookie Gift Box (21 pieces)
Selling over 50 million units in its first year, these cookies are made with wheat, sugar, and butter, baked to golden perfection. This set includes original, tiramisu cream cheese, and charcoal chocolate flavors.
*Best-before: 30 days from shipment
Japan price: PHP 813 (JPY 2,160)
10. Hontakasagoya – Baumkuchen Cookie Tin E50
A well-known Japanese baked confectionery brand. This large tin includes four varieties of baumkuchen cookies (188 cookies / 84 packs), perfect for sharing with friends and family.
*Best-before: 180 days from shipment
Japan price: PHP 2032 (JPY 5,400)
11. DADACA – Cat Cookie Tin (27 pieces)
DADACA’s best-selling cookie tin features adorable cat illustrations and includes eight flavors, with six crispy cookies and two snowball cookies. Designed by Haruka Toshimitsu, each tin comes with a matching gift bag.
Japan price: PHP 1121 (JPY 2,980)
12. Shiseido Parlour Ginza – Hanatsubaki Cookie Gift Box (24 pieces)
A classic Tokyo Ginza confectionery. These iconic butter cookies, each stamped with Shiseido’s camellia logo, are loved for their rich aroma and crisp texture.
*Best-before: 90 days from shipment
Japan price: PHP 752 (JPY 1,998)
13. Godiva Japan – Chocolate Cookie Assortment (21 pieces)
A beautifully packaged Japanese-exclusive Godiva gift set featuring Belgian chocolate cookies and assorted chocolates in multiple flavors.
Japan price: PHP 1219 (JPY 3,240)
14. NewYork Perfect Cheese – Cheese Butter Cookies (8 pieces)
A famous Tokyo queue item developed by three cheese experts, including a former White House pastry chef. Crispy langue de chat cookies wrap rich cheese, white chocolate, and milk cream—an indulgent treat for cheese lovers.
*Best-before: Approx. 1 month at room temperature
Japan price: PHP 676 (JPY 1,798)
15. Tokyo Tulip Rose – Tulip Rose Cookie Gift Box (7 pieces)
A popular Tokyo dessert shaped like tulips, made from langue de chat petals with fillings such as berry, caramel nut, pistachio, and vanilla. Individually wrapped and visually stunning.
*Best-before: 20 days
Japan price: PHP 934 (JPY 2,484)
16. Lupicia – Zodiac Tea Gift Set (Year of the Horse)
From Japan’s renowned specialty tea store, this limited-edition zodiac-themed set includes green and black teas inspired by the Year of the Horse. Elegant and festive—ideal for tea lovers.
*Best-before: 90 days from production
Japan price: PHP 1242 (JPY 3,300)
17. Hitotoe – Assorted Cake & Cookie Gift Set (26 pieces)
A colorful assortment of moist stick cakes in flavors like matcha chocolate, strawberry, and orange, paired with assorted cookies. Individually wrapped for easy sharing.
*Best-before: 3 months at room temperature
Japan price: PHP 888 (JPY 2,357)
18. Tsukiji Chitose – Premium Taiyaki Gift Box (12 pieces)
A luxurious take on a classic Japanese snack. Filled with Hokkaido red bean paste and butter, these taiyaki-shaped treats are individually wrapped and festive.
*Best-before: 20 days from shipment
Japan price: PHP 1016 (JPY 2,700)
19. Kogetsu – Senju Senbei Gift Box (8 pieces)
A Kyoto confectionery with over 60 years of history. The popular Senju Senbei features a wavy cookie with light cream filling—crispy, delicate, and elegant.
*Best-before: 20 days from shipment
Japan price: PHP 1000 (JPY 2,657)
20. SUPER FOODS – Black Sesame Cookies (18 / 32 pieces)
Each cookie uses approximately 1,200 black sesame seeds, layered with rich butter sesame filling. Available in 18- or 32-piece individually wrapped options, delivering an intense and aromatic sesame flavor.
Japan price: From PHP 406 (JPY 1,080)
*Prices, quantities, and availability may vary depending on sales conditions. Please refer to the official retailer websites for the latest information. Product images are the property of their respective brands.