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5 Must-Buy Korean Beauty Brands in Japan! Hottest Masks of Numbuzin, COSRX, Torriden & More!

December 23, 2023
Korean Beauty @ Rakuten

Contrary to common belief, the allure of Korean makeup and skincare isn’t confined to the streets of Seoul. In a fascinating trend, numerous lesser-known Korean beauty brands have found a second home in Japan, captivating the local audience. Dive into the world of exclusive sets and gifts as these brands establish their official stores across Japan, bringing the essence of K-beauty to a whole new audience.

Say goodbye to the need for expensive trips to Korea or relying on local agents for your beauty fix. Learn the art of overseas shipping and enjoy the best of both worlds~ Discover the competitive pricing and generous discounts offered by Korean Beauty Brands, coupled with a diverse range of Japanese cosmetics with Buyandship Philippines!

💡 Read More: Rakuten Thankful Week! Exclusive Rakuten Coupon for Our Members is BACK! Buy ¥3980 & Get ¥398 Off!

Table of Contents
Must-Buy Korean Beauty Brands in Japan
Olive Young-Torriden
How to Shop from Rakuten JP & Ship to the Philippines

💡Note: Many products are shipped from Korea to Japan. Avoid purchasing from a single store exceeding JPY 10,000 to prevent potential customs issues!

5 Must-Buy Korean Beauty Brands in Japan


Focusing on experimenting with ingredients and prescriptions in the laboratory, COSRX is devoted to enabling individuals to find solutions according to their skin conditions.

The skincare brand is known for being ideal for dry, sensitive, and acne-prone skin with its Full Fit Propolis Collection, and Pure Fit Cica Collection.

Hot Item:🔗Supersale Limited Set in December

  • RX The Vitamin C 23 Serum (20g)
  • RX The 6 Peptide Skin Booster Serum (150ml)
  • Full Fit Propolis Synergy Toner (150ml)
  • Full Fit Propolis Light Cream (65ml)
  • RX The Retinol 0.3 Cream (20ml)
  • Pumpkin pouch
  • Propolis sheet mask 2-piece

JP Price:RM166.03(JPY5,168

5 Must-Buy Korean Beauty Brands in Japan 2. Dr. G

2. Dr. G

Founded by Dr. Ahn Geon-Young, Dr.G is known as the “Number One Korean Pharmaceutical Brand” invented by Gowoonsesang, the greatest medical beauty group in Korea.

The brand emphasizes natural ingredients and scientific research. Their moisturizers, Red Blemish Soothing Cream, and sunscreen consistently topped Olive Young’s charts.

5 Must-Buy Korean Beauty Brands in Japan 2. Dr. G

Hot Item:🔗Dr.G GREEN MILD UP SUN ESSENSE SPF50+ PA++++ (50ml)

Featuring a high level of UV blocking effect with an SPF50+ PA++++ rating, the sun essence contains sensitive skin-friendly zinc oxide.

Also provides a 5-layer protection for the skin with a firm barrier protection.

JP Price:RM58.73(JPY1,828)

5 Must-Buy Korean Beauty Brands in Japan 3. Olive Young - Torriden

3. Olive Young – Torriden

A brand under Olive Young which is known for its refreshing, non-greasy, and cost-effective products suitable for all skin types.

Popular for its 3-second hydration and 5D technology with low-molecular-weight hyaluronic acid, all products are fragrance-free and alcohol-free, also past sensitivity tests.

5 Must-Buy Korean Beauty Brands in Japan 3. Olive Young - Torriden

Hot Item:🔗Dive-In Low Molecule Hyaluronic Acid Mask Sheet 10P

A highly moisturizing and closely adhering mask, with Dive-In serum and a skin-friendly mask sheet.

A go-to product loved by many influencers and editors for rescuing dehydrated skin.

JP Discount:RM69.20(JPY2,150)/ 10P

5 Must-Buy Korean Beauty Brands in Japan 4. CLIO


The 20-year mid-priced makeup brand is represented by IVE’s Yujin which focuses on translucent and refined looks to show self-confidence inside every girl.

Bestselling products include Kill Cover High Glow Cushion and million-selling Blur Tint which has Chiffon and Dewy style.

5 Must-Buy Korean Beauty Brands in Japan 4. CLIO

Hot item: 🔗CLIO 10-Color Pro Eye Palette (#100)

The essential eye makeup features 10 unique sparkling glitters with excellent adherence and no fallout!

Purchase #100 limited edition “Glitter Shower” during the Super Sale and receive a free eyeshadow brush!

JP Price:RM93.02(JPY2,890

5 Must-Buy Korean Beauty Brands in Japan 5. numbuzin

5. numbuzin

A highly renowned skincare that was recognized as the top skincare product by numerous Korean beauty YouTubers in 2021!

Named after numbers 0 to 9, each collection has unique benefits and features. The hottest No. 3 Smoothing and Nourishing Essence and Mask is dubbed as an affordable alternative to “SK-II miracle water + Esteé Lauder little brown bottle,” for its anti-aging, lifting, pore-refining, and brightening effects!

5 Must-Buy Korean Beauty Brands in Japan 5. numbuzin

Hot Item:🔗numbuzin No.3 Tingle-Pore Softening Serum Mask Sheet 8 Sheet

Tingle Pore Complex deeply penetrates your skin to deliver active ingredients that contain fermented ingredients from Pitera to add radiance and even tone to the skin!

JP Price:RM54.74(JPY1,700) / 8 Sheet

Note: Many products are shipped from Korea to Japan. Avoid purchases exceeding JPY10,000 for each store to prevent potential customs issues; product prices, quantities, etc. may change due to sales. All are subject to change. We do not own any of the pictures above nor affiliated with the brands mentioned. All credits are due to all of the brands featured in the article unless otherwise specified.

How to Shop Korean Skincare & Cosmetics from Rakuten JP and Ship to the Philippines

Step 1:Go to Buyandship website to log in or register as a member.

Rakuten Japan Shopping Tutorial 1: Visit Buyandship and register as a member

Step 2:Fill in your first and last name, email address and set your account password. Click “Sign Up” once details are completed.

Step 3:Browse on Rakuten Japan to pick your favourite item, you can add item into your cart or checkout immediately.

Rakuten Japan Shopping Tutorial 3: browse on Rakuten shops and add favourite items into cart
Rakuten Japan Shopping Tutorial  4: select Ibaraki Prefecture as shipping region

Step 4:Go to your shopping cart, select “茨城県 (Ibaraki Prefecture)” as the shipping location from the upper right corner.

Check and make sure correct items are added into cart, and proceed.

Step 5:Sign into your Rakuten account. If you’re not a Rakuten member, you can register as a member below by filling in the form.

Learn more: Step-by-Step Guide on Rakuten and How to Register As Member

Rakuten Japan Shopping Tutorial 5: sign in or register as a member on Rakuten
Rakuten Japan Shopping Tutorial 6: fill in Buyandship's Japan warehouse as your shipping address

Step 6:Fill in delivery address. Go to the “Overseas Warehouse Address” on your Buyandship member centre and select “Japan” to view the information of Buyandship’s Japan warehouse.

In the name session, please enter your name and Buyandship membership number (e.g. PHXXXXXX). For the “フリガナ“, you need to convert your name into Japanese Katakana (click here to convert). Once it’s converted, copy and paste it onto the name bar.

Step 7:You can choose whether to register as a member on Rakuten. If you don’t want to register, you can click the second box “楽天会員に登録しない”.

It’s highly recommended to register as a member if you shop often on Rakuten as you can save payment and shipping details on your account for faster checkout next time, and earn points!

Set your password if you proceed with registration.

Rakuten Japan Shopping Tutorial 7: choose whether you register as Rakuten member
Rakuten Japan Shopping Tutorial 8: proceed to payment page

Step 8:Proceed onto payment page, fill in your credit card information to settle the payment, and then click “次へ”.

Step 9:Confirm your order information, and then click “OK” (the red box shown). You’ll receive email confirmation once order is submitted.

Rakuten Japan Shopping Tutorial 9: confirm your order information
Rakuten Japan Shopping Tutorial 10: once you've received a shipping confirmation email from Rakuten, declare your shipments on Buyandship

Step 10:Once you’ve received a shipping notification email from Rakuten, go to your member centre and declare the shipment on Buyandship to receive your package as soon as possible!

💡 Members can purchase Buyandship Plus during the parcel declaration process. The fee will be 3% of the declared value of your parcel, which will be collected together with the delivery fee