2026 is coming, let’s get ready for the Fukubukuro, also known as Japanese New Year lucky bags of your beloved brands and categories!! This guide will gather information of 2026 lucky bags, past reviews, online shopping tips, and tutorials. Learn how to effortlessly purchase lucky bags from Japan yourself and save money and effort!
Table of Contents
► What Are Lucky Bags?
► Top Japanese Sites for Lucky Bags
► Women’s Lucky Bags
► Men’s Lucky Bags
► Kids’ Lucky Bags
► Homeware Lucky Bags
► Designer & Character Lucky Bags
► Beauty & Accessories Lucky Bags
► Food & Other Lucky Bags
► Member Unboxing
► How to Buy Japanese Lucky Bags Overseas
I. What Are Lucky Bags?
1) What is a Lucky Bag?
Fukubukuro, also known as Lucky Bag or Happy Bag, is sold as sealed bags for a set price at different shops in Japan around the New Year. You can get Lucky Bags of different categories including men’s, women’s and children’s clothing, food and snacks, stationery, electrical appliances and more!
- The contents of Lucky Bags typically exceed their purchase price. For example, a Lucky Bag may be priced at 5000 yen but contain items worth over 30,000 yen, making it more cost-effective than regular discounted purchases!
- Since the contents of Lucky Bags are unknown, you will experience surprise and excitement from the mysterious bags.
- Getting value-for-money goods in your purchases is believed to bring happiness and good fortune.
- For 2026 (Year of the Horse), many brands are releasing horse-themed limited-edition designs.
2) What should you know before buying?
- Contents are rarely revealed in advance (some brands now show partial previews — “open bags”).
- You usually cannot choose colors or styles (most allow size selection only).
- Orders generally cannot be canceled.
- Quantities are limited; first come, first served.
- Returns or exchanges are typically not accepted, even if items don’t fit.
- Many apparel lucky bags come in Free Size.
3) When do Lucky Bags go on sale and ship?
Most online lucky bags launch for pre-order in November–December, especially popular brands.
Once pre-ordered, shipments usually go out around late December to mid-January.
III. Top Japanese Sites for Lucky Bags
1. Amazon Japan
Buy&Ship members’ No.1 favorite Japanese site. Over 300+ lucky bags available—THE NORTH FACE, YOLU, Puma, Gelato Pique, Pokémon cards, Converse, and more.
💡Shopping Tip: Before browsing, click “Deliver to” at the top left and enter the Japan warehouse postal code.
2. Rakuten Fashion
Another top-rated site among Buy&Ship members with a wide selection—apparel, shoes, skincare, electronics, food, home goods, and even pet supplies.
For Japanese fashion brands like Samantha Thavasa, Freak’s Store, SLY, Moussy, Rakuten Fashion is a must-check.
3. Magaseek
A major online retailer offering over 320 brands of lucky bags—fashion, accessories, homeware, and more. If you prefer not to register, Buy&Ship Proxy Shopping can help you purchase directly.
4. Pal Closet
A popular Japanese fashion platform offering stylish women’s lucky bags. Brands like salut, CIAOPANIC TYPY, NATURAL COUTURE often sell out quickly.
5. OIOI Marui Department Store
Over 100 lucky bags currently available for pre-order, including X-Girl, Lily Brown, Snidel, ikka, and more. Most range from JPY11,000 but include items worth JPY30,000–50,000.
III. Recommended Women’s Lucky Bags
► DISCOAT
- Inspired by popular Japanese daily fashion
- Includes 3 versatile pieces wearable through spring, available in two colors: grey and white
- Price：PHP4,197 (JPY11,000）
► Bou jeloud
- A Japanese mid-range urban casual brand offering two Lucky Bag options
- Packages include 5–6 items with two color choices. Total value up to JPY50,000
- Price：from PHP4,197 (JPY11,000）
► Usagi Online
- Featuring brands such as LILY BROWN, SNIDEL, FRAY I.D.
- Each bag includes 3–5 items. Requires member registration and login before purchasing
- Price：from PHP4,197 (JPY11,000）
► AEON
- Offering lucky bags from Fila, PUMA, CONVERSE, loungewear, underwear, and accessories
- Pre-order ends Dec 14 (Sun) 23:59
- Price：from PHP381 (JPY1,000）
► MICHAEL KORS
- Two popular lucky bag sets, more generous than last year. Includes two bags and a wallet
- Price：PHP12,587 (JPY33,000）
IV. Recommended Men’s Lucky Bags
► Freak’s Store
- A favorite among Japanese outdoor and streetwear fans
- Two men’s bags available (regular + limited edition) including 5 items with outerwear
- Price：PHP5,718 (JPY14,993）
► Buden Shoten Shop
- A nostalgic Japanese brand trending again thanks to retro fashion
- Three bag types (A/B/C) available with 8–10 pieces each
- Price：from PHP5,721 (JPY15,000）
V. Recommended Kids’ Lucky Bags
► Narumiya
- A top children’s apparel site offering brands like mezzo piano, X-girl, XLARG
- Includes 5–6 warm clothing items
- Price：from PHP2,517 (JPY6,600）
► Zooland
- Popular kids’ brand with girl and boy lucky bags including 6 winter items
- Theme options include “train” and “shinkansen.”
- Price：from PHP1,903 (JPY4,990）
► Baby Doll
- Affordable Japanese kids’ wear featuring Disney-themed lucky bags (2 tops + 1 bottom).
- Price：from PHP755 (JPY1,980）
VI. Recommended Homeware Lucky Bags
► Mino Ware & AND Blue Tableware
- Ranked #1 in 2023 & 2024!
- Includes 10 assorted ceramic pieces—bowls, plates, cups, etc
- Note: Fragile item; check risk before ordering
- Price：from PHP1,708 (JPY4,480）
VII. Recommended Designer & Character Lucky Bags
► Chiikawa
- Perfect World Tokyo’s 2026 HAPPY BAG is a fully blind-box lucky bag with completely unknown contents
- Price：PHP6,586 (JPY17,270）
► Craftholic
- Extremely popular every year. Includes a 70cm plush, 2026 desk calendar, storage bag, charms, slippers, and more
- Sales period: Jan 1–31, 2026
- Price：PHP2,517 (JPY6,600）
VIII. Beauty & Accessories Lucky Bags
► N organic
- Four types available covering daily care, anti-aging, luxury care, and home essentials
- Early-bird prices up to 61% OFF
- Price：from PHP2,265 (JPY5,940）
► TAKAMI Skincare Holiday Set
- Includes TAKAMI’s famous 60mL exfoliating serum, essence, lotion, and masks
- Price：PHP5,034 (JPY13,200）
► REVLON
- Includes foundation, eyeliner, eyeshadow quad, and lip scrub—worth JPY6,270
- Price：PHP839 (JPY2,200）
► Dr.Ci:Labo
- Over 10 sets available targeting different skincare needs
- Overall discount around 40% OFF
- Price：from PHP2,631 (JPY6,900）
IX. Food & Other Lucky Bags
► Blue Bottle
- Winter coffee bean sets, holiday mugs + seasonal blends, or mug + instant coffee sets
- Price：from PHP2,196 (JPY5,760）
► Lupicia
- Japan’s specialty tea brand offering “Pine,” “Bamboo,” and “Plum” tiers—14 types total
- Features premium teas from around the world
- Price：PHP1,334 (JPY3,500）
► Maruyama Coffee
- The award-winning Karuizawa coffee brand offers 90+ lucky bags including drip bags, beans, baumkuchen, biscuits, and marshmallows
- Price：PHP180 (JPY472）
► Tasogare Coffee
- A must-buy for coffee lovers—includes 75 bags across 9 flavor types
- Available in one-time purchase or subscription options
- Price：PHP1,350 (JPY3,540）
Note: Prices and availability may change based on store conditions. Product images belong to respective websites.
XI. Member Unboxing
Over 2000+ customers have purchased lucky bags via Buy&Ship and shared their reviews! Explore real user feedback and find your perfect Gregory deal in our community.
XII. How to Buy Japanese Lucky Bags Overseas?
Those websites only ship to the local address; international customers can easily purchase via Buy&Ship. Here’s how:
✅ Use Buy&Ship Parcel Forwarding Service
- Visit related overseas websites and complete your order
- Enter your Buy&Ship warehouse address at checkout
- Log in to your Buy&Ship account and declare your parcel with tracking number and product details
- Once the package arrives at the Sorting Centre, you can consolidate items and confirm shipping fee
- Your order will be delivered directly to your home address